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Non-Toxic Beauty Brands We Love

Our skin, our largest organ, absorbs what we put on it: The ingredients in our body lotions, shampoos, lipsticks and sunscreens eventually make their way into our bloodstreams. The products we use impact us in much the same ways as the foods we eat—turns out you are what you apply, too.

So, what’s in all those creams and concealers? For the most part, not stuff you’d want to put in your smoothie. The list of what to avoid and why is long; for an in-depth breakdown of common ingredients and what they do, visit the Campaign for Safe Cosmetics‘ comprehensive Chemicals of Concern list to learn about what’s in your lip gloss.

While the US food industry is attempting to keep up with consumer demand for transparency in labeling and regulations, the beauty industry is lagging behind. Label claims like “organic” and “natural” and even “FDA-approved” mean little to nothing at all, and, for now, it’s up to consumers to be their own fact and label-checkers.

Our advice: Keep it simple. Products with lengthy ingredient lists are likely to have more ingredients to avoid; a pared-down beauty routine—one with fewer products to vet and claims to investigate—is an easy way to feed your skin good food. If an ingredient is unpronounceable, look it up and learn more or move on.

Beauty Brands We Love

There are, thankfully, companies doing it right. We look for brands that champion holistic practices and pure products. Here are a few favorites: 

 

Earth Tu Face

Plant-based skincare from two herbalists in California. Their products are made from organic, high quality and food-grade ingredients.

Product we love: Virgin Coconut Oil + Cardamom Body Butter. 

 

Vitner’s Daughter

Winery owner April Gargiulo created her cult-favorite skin serum in an attempt to simplify her complicated skincare regime. It took two years of tinkering, but the result is a game-changing, nutrient rich face oil that uses anti-inflammatory, antioxidant-rich plant ingredients to maintain and restore skin’s natural radiance.

 

Tata Harper

Made in small batches in the company’s laboratory in Vermont, Tata Harper products are packed with from-the-earth, active ingredients like red algae (for elasticity) and borage (moisture retention). Many of their ingredients are grown on their own bucolic farm.

Product we love: Be Adored

 

Living Libations

For love-infused products from two high-vibrational souls, look no further than Living Libations. Essential oils, a holistic oral healthcare line and self-proclaimed “renegade” beauty products are all meticulously sourced; the founders, husband and wife Ron and Nadine Artemis, believe that radiance is a birthright, and they manage to capture that philosophy in every offering.

Product we love: Seabuckthorn Shampoo and Shine On Conditioner

 

In New York we love visiting CAP Beauty in the West Village (they also have an excellent website), and Living Libations‘ newly-opened store in Venice Beach, Los Angeles. For treatments, questions, and holistic beauty coaching, pro-makeup artist and Ayurveda expert Jessa Blades is a bi-coastal treasure.

Top image: Splash Happy; all brand images from their own websites; the Living Libations image is Courtesy of CAP Beauty.